All posts by Kety

B2B content strategy for advanced manufacturing & ESG: Which formats actually work?

One thing we’ve confirmed through 3D ADEPT Media is that buyers complete a significant portion of research independently before reaching out to the manufacturer whose industrial solutions raise their interest. For manufacturers, this means that earning technical credibility and buyer trust happens way before they meet their leads. To...

What trade press does for (industrial) credibility

In the first article of this series, we introduced the Trust Gap, the structural disconnect between technical competence and market credibility that causes strong industrial companies to lose ground to more strategically visible competitors. We identified four elements that widen it: language, proof, presence, and messenger. One of the...